The Events...

DUBNIUM holds regular monthly events in Bournemouth, the next event is the 26th Feb. The event showcases Local and Global DJs and live bands/artists in underground music scene focusing on Dubstep, Jungle and Reggae music. The hosting venue is a converted firestation with a 1200 capacity, therfore their marketing campaign needs to be very consistent and locally influenced, they have achieved this through word of mouth and verbal communications rather than sponsorship and mainstream media. Through starting from the underground music scene of free music party's they have been able through time to slowly build a loyal and consistent fan base. They rely on these people which make the event, more so than other events as they have built up this fan base over time and would not be able to hold the event without them as they have no influence through mainstream media. This makes this event organisation unique. The event costs £6 admittance and tickets are available through their own website and several shops in the surrounding area including the local university shop.

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Smirnoff Nightlife Exchange Project is holding its second event of the year on the 25th of March in Hatfield which had been voted for on facebook as the town to host the event. It boasts a 'Taste of Miami' with carnival entertainment, Miami Djs and Smirnoff's new drink; the Miami Mule. The events marketing campaign includes; Television, Print, Radio, Social Network Media and an experimental 'touring smirnoff crate'. The event is being sponsored and organised under the vodka brand leaving an endless budget for its marketing campaign. The event is held at the university's local venue and admittance is £15. Free entry is also available subject to a visit to one of the crates touring the area.