First Encounter

I first became aware of what Smirnoff where doing through where i spend a lot of my time, on the television. Last year i saw this advert which was for their events in 2010.

I thought this advert was very well made and pushed the fact that this is happening all over the world, this concept appealed to me as with so many people being involved in this event across the globe it made me want to be a part of it, i can imagine others would have a similar response, with their more recent television adverts they have been urging people to get involved through facebook and vote for their town to play host to the event, this plays more on the idea of getting people involved in the night and with facebook which is a great platform as it is effectively you on an Internet page and allows you to interact with others attending the event through the social networking ideology.

............................................................................................................

The first i heard of DUBNIUM was from a friend who goes to university in Bournemouth, i had been wanting to attend one of their nights for a while due to the lack of reggae influenced nights around the south of England. however after seeing the lineup for their outlook festival reunion party, which included some of my favorite artists, we decided to make the long trip down to Bournemouth for it. this poster was the first i saw of the nights..

This event was in collaboration with outlook festival in Croatia which markets to the same demographic and with similar artists playing, this was a great way to advertise the European festival to people living in Bournemouth, as to give them a taste of what to expect, it turned me onto it and I'm now attending this festival this September. this was successful event as cross promotion lead to the appeal of both nights.