Smirnoff's Nightlife Exchange Project's PR campaign extends to the UK's radio shows, Galaxy FM. This snippet features a competition for tickets to the event.. Galaxy FM is part of Global which is the biggest commercial radio broadcaster in the uk Galaxy are the top three commercial radio brands in the UK, Glaxay fm has a share of 2.6% of the average 77% of the population who regulary listen to the radio.
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Dubnium's target audience wouldn't really be found in the mainstream of national radio. To offer an alternative they feature their DJ's mix's on online radio stations such as mixcloud and on blogs.
Being on blogs rather than radio stations offers more versatility and directness when trying to communicate with your target audience. Blogs can be updated regulary andd dubnium offer promotional mix's from their resident DJ's to advertise the kind of music they are trying to promote. They use local blogs that feature the local night life such as
Tim Heywood's Bournemouth Music Blog which is regularly updated with news on uppcoming events and lightlife in the city.
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