Social Media and Networking

Social networking sites like facebook and twitter are an essential tool for promoting events, with over 30 million users in the UK primarily  in the 20-29 age group it is a perfect interactive promotional hub for new and regularly updated events and festivals..

 

Smirnoff have a facebook page with the events pages being added to these. These event pages mean  promoters are able to follow the amount of people attending and the general response to the event, it also offers a place for other attendees to socialise even before the event. They are also able to write descriptions of the nights, links to ticket sales and pictures of these events. 

Smirnoff however has taken social media promotion to the next level with its branding has teamed up with facebook The Smirnoff Nightlife Exchange app, linked to from the Smirnoff Facebook fan pages, is there to gather and display user generated content around the campaign (suggestions for the essence of countries’ nightlife – eg in Britain, kebabs were a popular suggestion), and for users to apply for tickets to the night. The page also keeps fans up to date with the campaign as new content is available.

Facebook ads give brands a set of useful tools to target users like very few other platforms, Smirnoff have created something engaging, (what is British style? also most are likely to have a view) and it allows users who do engage to go a further step to find out how people they know voted. this is a great way to get users involved and the interactive aspect of voting

Finally, users can ‘like’ the Smirnoff page direct from the ad using click-throughs, allowing Smirnoff to enter into an ongoing dialogue with users in future. 

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DUBNIUM does not have so much of this online presence, where it is present is with people supporting and involved with the event, using the fanbase to help promote the event through word of mouth, the events they hold do have event pages on facebook which hold all the information about the event including full line-up information, ticket outlets, and promotions for the night.

Dubnium also have a page on youtube.com featuring footage from past events, these videos always feature the flyer and info for the next upcoming event and what people can expect from their nights. As Dubnium do not have a big budget for marketing they can use the success of previous nights as a promotional tool, if they are able to show what they have to offer and their culture of music.