'Smirnoff Nightlife Exchange Project' Vs 'Dubnium Sounds'
The Smirnoff Exchange Project is a Diageo-owned organisation, its events are marketed with their 'Be There' experiential campaign featuring sponsored parties and events with a campaign to share the dance culture of major cities across the globe. They are funded and organised by the vodka brand 'Smirnoff', this already established brand is its key of promotion and funding. The very original concept of their events is the themeing of their events through 2 country's that have swapped theme's for the night, eg. Miami & London, Cananda & Thailand.
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Dubnium Sounds very contrasting event organisation, it is a home grown events company which formed through a group of friends and love of reggae roots music and the emerging genre of Dubstep music. They started without sponsership and arrived through the free party movement with their own sound-system and series of Dj's. They entered into the club scene in 2007 starting in small venues and working their way up too regular events in a 1200 people strong venue, with monthly events and world reknown artists, they offer an alternative night of music and entertainment.
I will be exploring the marketing and promotion communications of these events through online media, social networking and direct mail.
but unless these companies have an actual UK based event in the next 3 weeks this will not work. You need to get on with this now
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